This helps you keep your data organized to ensure you are making impactful optimizations with each format. For example, if you look at the click-through rate (CTR) of an ad, you might see that display and search show and tell you different things about your campaign. Display ads will typically show lower CTRs than search because there is no context for ads being shown, so if the campaigns are not segmented, the CTR insights might be contorted making it challenging to analyze performance! HOW TO SET UP SEARCH ADVERTISING First, open up Google Ads.
From your “Campaigns” dashboard, click whatsapp database the blue ‘+‘ button. Now select the campaign type that best serves your goals. Since you’re here, let’s select the “Search” campaign type. Now you can select goals for your campaign based on your own success metrics, whether it be a phone call or a purchase. If you choose to use goals, Google Ads provides recommendations for features and settings that can help you meet those goals. This is Google’s way of pushing advertisers to use more of their automated machine learning optimizations, which can come in handy for beginner advertisers. Creating a campaign without a goal provides access to all of the features of a search campaign.
This provides the most flexibility and customization opportunities for seasoned advertisers. After selecting the campaign goal, you will then be able to enter a name for your campaign. Be sure to choose a name that clearly describes the theme of the campaign. Next, select your network. The networks setting indicates where you want your ad to appear based on the campaign type you choose. With the Google Search Network, your ad can appear on Google search sites and non-Google search sites (such as CNN) that partner with Google to show search ads.