Local SEO is a powerful and necessary aspect of online phone number list marketing. Search patterns are changing and people are now searching using their mobile devices. When people talk about local SEO, they are referring to promoting your phone number list business to local customers within a defined geographic area. Optimizing your website for “geographically related searches” and ranking in the top 3 local search results is essential for your phone number list business, especially if you are a small business owner.
Local SEO is hugely successful because it attracts and converts local leads who have a higher chance of becoming your long-term customers. The phone number list Google 3-pack local results box appears first in 93% of searches with local intent. Additionally, around 75% of customers who search locally on their smartphone visit the store within a day.
Keep NAP updated and on the homepage
Accurate NAP (name, address, phone) data is essential for Google to correctly locate your phone number list business's physical address and display it in local search results.
Here are some factors you should keep in mind to improve your NAP data:
Have the phone number list correct business name, address, and phone number on your website and any other online locations where your business contact information is present.
Have the phone number list NAP data mentioned on your home page. For example, you can display the company name and phone number prominently as a sticky header at the top of the site. It is also recommended phone number list to have the full business address in the footer.
Have higher relevance and importance
Relevance is an important factor in local SEO and Google goes to great lengths to show only the phone number list most relevant local businesses in search results.
Relevance: refers to how closely a local listing matches what someone is looking for
Importance: refers to the phone number list notoriety and trust of a company. Companies that are popular and well known phone number list to users in the offline world rank well in local search results. Prominence is also based phone number list on factors such as inbound links, contextual links in articles, directory listings, number of Google reviews, and positive comments.
Links matter more than you think
When it comes phone number list to ranking local business listings, we tend to forget about links! Links are very important and you should make every effort to get lots of relevant and trusted local links to your website to improve your local rankings. The phone number list Moz Local SEO Ranking Factors survey for 2017 found that link signals are extremely important (17.31%, an increase of nearly 17% from 2015) in increasing your phone number list business's visibility in search results.
Have an optimized GMB listing
A Google My Business listing is your phone number list most important resource for ranking in local search results. This is the listing the phone number list public will see when it ranks in Google results. There are several other local web directories that are highly rated by both users and search engines. Yelp is one of the most trafficked sites that can send you many potential customers every month. Launched in 2004, Yelp is the go-to resource for millions of visitors looking for local phone number list business information.